Influence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailing

Influence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailing

In India growth of private label brands corresponds with the increasing share of organized retailing. The consumer perceptions of private label apparel brands of retail department stores have been examined by means of structural equation modelling approach. The model illustrates the influence of con...

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Bibliographic Details
Main Authors: Sanjeevni Gangwani, Meenu Mathur, Sana Shahab
Format: Article
Language:English
Published: Taylor & Francis Group 2020-01-01
Series:Cogent Business & Management
Subjects:
familiarity
affective perception
perceived quality
perceived value
perceived risk dimensions
Online Access:http://dx.doi.org/10.1080/23311975.2020.1751905

Internet

http://dx.doi.org/10.1080/23311975.2020.1751905

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