The Marketing Commodity Policy of Online-Retailers: Characterization and Trajectories of Development
The article is aimed at identifying the characteristics of marketing commodity policy of online-retailers on the basis of scientific and methodical approach (clustering), based on the estimates of online buyers, as well as developing proposals as to trajectory of development of marketing commodity p...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2018-09-01
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| Series: | Bìznes Inform |
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| Online Access: | http://www.business-inform.net/export_pdf/business-inform-2018-9_0-pages-272_277.pdf |