Which country does it come from? A review of Business-to-Business Purchase Decision Making Process
Previous researches show that the country of origin’s image of Chinese products tends to be negative. However, the data shows that business-to-business (B2B) purchases of Chinese products in Indonesia are higher than purchases of products from other countries that are considered to have a better rep...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2020-01-01
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| Series: | SHS Web of Conferences |
| Subjects: | |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2020/04/shsconf_icsh2020_01007.pdf |