Can Reverse Innovation Accelerate the Growth of Global Companies?
The purpose of this paper is to explain the importance of reverse innovation for the growth of global companies. According to literature review, reverse innovation affects the growth of global companies both in developing and developed countries. Thus, it is suggested that global companies should op...
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| Format: | Article |
| Language: | English |
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Istanbul Commerce University
2017-11-01
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| Series: | International Journal of Commerce and Finance |
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| Online Access: | http://ijcf.ticaret.edu.tr/index.php/ijcf/article/view/57/pdf_41 |