THE MANAGEMENT OF COMMUNICATION IN STATE INSTITUTIONS – FROM
Regardless of the nature of the organization, public communication has become one of the key strategic elements . In this context the emergence and development of customer relationship management can decisively influence organizational performance by maintaining closer relationships with consumers...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2015-08-01
|
| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2015-04/02_Muscalu.pdf |