How the marketing research affects the improvement in the dental doctor-patient relation
The relation between provider and customer in the services area, mainly medical, represents a fundamental desideratum. This type of relation derives from a two-way involvement of both parts at the entire marketing mix level. The base of new marketing strategies that imply effective relation models c...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Fundatiei Romania de Maine
2010-09-01
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| Series: | Annals of Spiru Haret University Economic Series |
| Subjects: | |
| Online Access: | http://anale.spiruharet.ro/index.php/economics/article/view/676 |