Place Branding as Efficient Management Tool for Local Government

Place Branding as Efficient Management Tool for Local Government

<p>The economic liberalism, globalization and more recently the economic crisis are general phenomena leading to changes of territorial management practices. Within these practices, place marketing and branding are of crucial importance in promoting an image of the city and bringing some added...

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Bibliographic Details
Main Authors: Rodica PETREA, Dănuț PETREA, Paul Emil OLĂU, Luminița FILIMON
Format: Article
Language:English
Published: Babes Bolyai University 2013-12-01
Series:Transylvanian Review of Administrative Sciences
Subjects:
strategic planning
territorial management
place marketing
place branding
local government.
Online Access:https://rtsa.ro/tras/index.php/tras/article/view/402

Internet

https://rtsa.ro/tras/index.php/tras/article/view/402

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