Place branding practice and scholarship: where we are and whither we may be going

2020 has clearly been the year in which most people on this planet, most organisations, most economic sectors, most government agencies, had to reassess their priorities. Who and what contributes most to life; the economy; society? This opinion piece ponders the question of how place branding will b...

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Bibliographic Details
Format: eBook
Language:English
Published: Cheltenham Edward Elgar Publishing 2021
Subjects:
KJC
KJS
Online Access:Open Access: DOAB: description of the publication
Open Access: DOAB, download the publication