Pricing of Consumer Innovations

Consumers are an important source of innovation. They primarily innovate out of non-monetary motivations, such as use interest, learning and social rewards. Nonetheless, increasing numbers of such consumer and user innovators recently began diffusing their creations on online marketplaces, where the...

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Format: eBook
Language:English
Published: Berlin Logos Verlag Berlin 2022
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Online Access:Open Access: DOAB: description of the publication
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