Marketing Identities The Invention of Jewish Ethnicity in Ost und West

Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern mar...

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Bibliographic Details
Format: eBook
Language:English
Published: Wayne State University Press 2018
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Online Access:Open Access: DOAB: description of the publication
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