Reputation Management and Family Business
Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge. The author develops a strategic m...
| Format: | eBook |
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| Language: | English |
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Taylor & Francis
2022
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| Series: | Routledge Studies in Management, Organizations and Society
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| Subjects: | |
| Online Access: | Open Access: DOAB: description of the publication Open Access: DOAB, download the publication |