Customer Loyalty and Brand Management
Loyalty is one of the main assets of a brand. In today's markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use dif...
| Format: | eBook |
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| Language: | English |
| Published: |
MDPI - Multidisciplinary Digital Publishing Institute
2019
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| Subjects: | |
| Online Access: | Open Access: DOAB: description of the publication Open Access: DOAB, download the publication |