Chapter 1 Consuming atmospheres A journey through the past, present, and future of atmospheres in marketing
This chapter begins by introducing readers to the inspiration behind the Consuming Atmospheres book. Readers are then taken on a journey through the past, present, and future of the topic of consuming atmospheres in the marketing field, through the three themes organising this edited collection: Par...
| Format: | eBook |
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| Language: | English |
| Published: |
Taylor & Francis
2024
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| Subjects: | |
| Online Access: | Open Access: DOAB: description of the publication Open Access: DOAB, download the publication |