Chapter 5 Communicating the Country-of- Origin in Advertising Semiotic Persuasion
This chapter argues for the significance of semiotic organisation of messaging in communicating the country-of-origin (COO) of a brand in advertising, and ultimately-brand itself. The author analyses persuasive structures of human thought used in visual advertising. Metaphorical thinking, narrativi...
| Format: | eBook |
|---|---|
| Language: | English |
| Published: |
Taylor & Francis
2024
|
| Subjects: | |
| Online Access: | Open Access: DOAB: description of the publication Open Access: DOAB, download the publication |