Selling the American People Advertising, Optimization, and the Origins of Adtech
How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tell...
| Format: | eBook |
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| Language: | English |
| Published: |
Cambridge
The MIT Press
2023
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| Series: | Distribution Matters
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| Subjects: | |
| Online Access: | Open Access: DOAB: description of the publication Open Access: DOAB, download the publication |