El papel de la comunicación en el crowdfunding: estudio de un caso de éxito cool

by Cristina Olarte-Pascual, Yolanda Sierra-Murillo, Carmen Ortega
Published 2016-07-01

Omnichannel Customer Behavior: Key Drivers of Technology Acceptance and Use and Their Effects on Purchase Intention

by Ana Mosquera, Emma Juaneda-Ayensa, Yolanda Sierra Murillo
Published 2016-07-01

The role of technology in an omnichannel physical store: Assessing the moderating effect of gender

by Ana Mosquera, Cristina Olarte-Pascual, Emma Juaneda Ayensa, Yolanda Sierra Murillo
Published 2018-06-01

Motivations for choosing brick-and-mortar stores between urban commerce and shopping centers: the case of Logroño retail

by Yolanda Sierra-Murillo, Jorge Pelegrín-Borondo, Cristina Olarte-Pascual, Natalia Medrano
Published 2019-05-01

GAME OF THRONES IN CLASS (EPISODE 2). ¿IMPROVING GAMIFICATION REDUCES AMOTIVATION AND INCREASES SERVICE QUALITY IN CLASS?

by Jorge Pelegrín-Borondo, Yolanda Sierra-Murillo, Alba García-Milon, Cristina Olarte-Pascual
Published 2021-08-01

GAME OF THRONES IN CLASS. EFFECT OF GAMIFICATION ON AMOTIVATION AND PERCEIVED QUALITY

by Jorge Pelegrín-Borondo, Yolanda Sierra-Murillo, Cristina Olarte-Pascual, Alba García-Milon
Published 2020-04-01