Investigating Factors Affecting Brand Equity with Respect to Mediating Role of Productivity in Major Steel Companies

by ali shafiei, Vahid Reza Mirabi
Published 2018-11-01

The effect of ambient scent on consumer experience: Evidence from mobile industry

by Kayvan Darabi, Vahid Reza Mirabi
Published 2018-08-01

A study of the impact of strategic thinking on the performance of Mashhad municipal managers

by Mahdi Mahdavian, Vahid Reza Mirabi, Farideh Haghshenas
Published 2014-04-01

A study on the effects of marketing communication using integrated marketing communication

by Solmaz Sellahvarzi, Vahid Reza Mirabi, Mehdi Iran Nejad Parizi
Published 2014-07-01

Designing a Cognitive Political Marketing Model (Basic Nerve)

by Seyed Hamid Hseini, Vahid Reza Mirabi, Mohamad Hossein Ranjbar, Esmael Hasanpour
Published 2019-12-01

Moving from Cognitive Loyalty to Behavioral Loyalty through Brand Romance: Evidence from Hotel Industry of Iran

by Amir Khazei Pool, Farhad Hanifi, Vahid Reza Mirabi, Mohammad Javad Taghipourian
Published 2018-08-01