Consumers’ Purchase Intention of Organic Food via Social Media: The Perspectives of Task-Technology Fit and Post-acceptance Model

by Jun-Jer You, Din Jong, Uraiporn Wiangin
Published 2020-11-01

Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience

by Ardy Wibowo, Shih-Chih Chen, Uraiporn Wiangin, Yin Ma, Athapol Ruangkanjanases
Published 2021-12-01