Policy Influence on Consumers’ Evolution into Prosumers—Empirical Findings from an Exploratory Survey in Europe

by Kirsi Kotilainen, Ulla A. Saari
Published 2018-01-01

Eco-Friendly Brands to Drive Sustainable Development: Replication and Extension of the Brand Experience Scale in a Cross-National Context

by Ulla A. Saari, Rupert J. Baumgartner, Saku J. Mäkinen
Published 2017-07-01