Group-Level Neural Responses to Service-to-Service Brand Extension

by Taeyang Yang, Sung-Phil Kim
Published 2019-06-01

Characteristics of Human Brain Activity during the Evaluation of Service-to-Service Brand Extension

by Taeyang Yang, Seungji Lee, Eunbi Seomoon, Sung-Phil Kim
Published 2018-02-01

Involvement of bilateral insula in brand extension evaluation: an fMRI study

by Taeyang Yang, Ji-Hyun Kim, Junsuk Kim, Sung-Phil Kim
Published 2021-02-01

Detection of Drivers’ Anxiety Invoked by Driving Situations Using Multimodal Biosignals

by Seungji Lee, Taejun Lee, Taeyang Yang, Changrak Yoon, Sung-Phil Kim
Published 2020-01-01