Key Success Factors (KSFs) Underlying the Adoption of Social Media Marketing Technology

by Sunday C. Eze, Vera C. A. Chinedu-Eze, Hart O. Awa
Published 2021-04-01

Critical factors influencing the adoption of digital marketing devices by service-oriented micro-businesses in Nigeria: A thematic analysis approach

by Sunday C. Eze, Vera C. A. Chinedu-Eze, Clinton K. Okike, Adenike O. Bello
Published 2020-09-01

Demographic determinants of mobile marketing technology adoption by small and medium enterprises (SMEs) in Ekiti State, Nigeria

by Sunday C. Eze, Hart O. Awa, Vera C. A. Chinedu-Eze, Adenike O. Bello
Published 2021-03-01