Showing 1 - 4 results of 4 for search 'Steven Lysonski', query time: 0.04s Refine Results
  1. 1
    Probing the etic vs. emic nature of consumer ethnocentrism: cross-national evidence
    by Srinivas Durvasula, Steven Lysonski
    Published 2014-04-01
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    Article
  2. 2
    Descriptive analytics: its power to test the applicability of cross-national scales in exploratory studies
    by Srinivas Durvasula, Steven Lysonski
    Published 2016-12-01
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    Article
  3. 3
    The processing of advertising: does a consumer’s level of materialism make a difference?
    by Steven Lysonski, Srinivas Durvasula, Ruth Rayner
    Published 2017-05-01
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    Article
  4. 4
    The processing of advertising: does a consumer’s level of materialism make a difference?
    by Steven Lysonski, Srinivas Durvasula, Ruth Rayner
    Published 2017-05-01
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    Article
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