Perceived Health Benefits and Soy Consumption Behavior: Two-Stage Decision Model Approach

by Wanki Moon, Siva K. Balasubramanian, Arbindra Rimal
Published 2005-08-01

Country of market effect

by Shenyu Li, Rong Huang, Siva K. Balasubramanian
Published 2016-04-01

Willingness to Pay (WTP) a Premium for Non-Gm Foods versus Willingness to Accept (WTA) a Discount for GM Foods

by Wanki Moon, Siva K. Balasubramanian, Arbindra Rimal
Published 2007-08-01

The effect of individual level variables on the effectiveness of brand placements

by Deepa Pillai, Siva K. Balasubramanian, Shabnam H. A. Zanjani
Published 2014-12-01

Inflicting pain for gain: Insights on the spam problem

by Ramendra Thakur, John H. Summey, Siva K. Balasubramanian, Arifin Angriawan
Published 2009-03-01