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Sirilak, Bangchokdee
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Market orientation, nonfinancial performance measures, and performance: evidence from Thailand / Sirilak Bangchokdee, Lokman Mia and Samkao Runglertkrengkrai
by
Sirilak
,
Bangchokdee
,
Mia, Lokman
,
Samkao, Runglertkrengkrai
Published 2013
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Related Subjects
Market segmentation. Target marketing
Organizational effectiveness. Performance measurement
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