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Shahid, Z.A
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Shahid, Z.A
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Understanding online shopping hate in social commerce context: antecedents and consequences of psychological reactance
by
Islam, T.
,
Jamal, Y.
,
Shahid
,
Z.A
Published 2022
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Related Subjects
Attitude ambivalence
Design/methodology/approach
Electronic commerce
Emotional incongruence
Functional incongruence
Managers
Marketing manager
Online shopping
Online users
Psychological reactance
Psychological reactances
Social commerces
Symbolic incongruence
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