Heritage Image and Attitudes toward a Heritage Site: Do They Really Mediate the Relationship between User-Generated Content and Travel Intentions toward a Heritage Site?

by Shafaqat Mehmood, Changyong Liang, Dongxiao Gu
Published 2018-11-01

COMPARATIVE ANALYSIS OF CELEBRITY AND NON-CELEBRITY ADVERTISEMENT

by Ammar Asad, Muhammad Naseem Hayat, Shafaqat Mehmood
Published 2013-12-01

Does Comparative Advantage Affect Economic Growth: A Case of Pakistan with Asian, OECD and Latin American Economies 1982-2011

by Ijaz Hussain Bokhari, Shafaqat Mehmood, Khurram Sultan
Published 2015-12-01

Investigation Of Export-Led Growth And Growth-Led Export Hypotheses: A Study On Pakistan Exports To USA, UAE and UK

by Muhammad Azhar Ikram Ahmad, Zahid Ahmad, Shafaqat Mehmood
Published 2011-12-01

The Effect of Cultural Heritage Tourism on Tourist Word of Mouth: The Case of Lok Versa Festival, Pakistan

by Muhammad Hasnain Abbas Naqvi, Yushi Jiang, Mishal Hasnain Naqvi, Miao Miao, Changyong Liang, Shafaqat Mehmood
Published 2018-07-01