Envisioning Marketing in a Digital Technology-Driven Maritime Business

by Senka Šekularac Ivošević
Published 2021-07-01

COMBINING THE CONCEPTS OF BENCHMARKING AND MATRIX GAME IN MARKETING (RE)POSITIONING OF SEAPORTS

by Senka Sekularac-Ivošević, Sanja Bauk, Mirjana Gligorijević
Published 2013-10-01

Seaport positioning supported by the combination of some quantitative and qualitative approaches

by Sanja Bauk, Senka Šekularac-Ivošević, Natalija Jolić
Published 2015-12-01

Repositioning Strategy in the Maritime Port Business: A Case Study from Montenegro, Port of Adria

by Senka Šekularac-Ivošević, Melika Husić-Mehmedović, Elen Twrdy
Published 2019-02-01