An Ad-Driven Measurement Technique for Monitoring the Browser Marketplace

by Patricia Callejo, Ruben Cuevas, Angel Cuevas
Published 2019-01-01

A Large-Scale Analysis of Facebook’s User-Base and User Engagement Growth

by Yonas Mitike Kassa, Ruben Cuevas, Angel Cuevas
Published 2018-01-01

Establishing Trust in Online Advertising With Signed Transactions

by Antonio Pastor, Ruben Cuevas, Angel Cuevas, Arturo Azcorra
Published 2021-01-01

Optimizing the Frequency Capping: A Robust and Reliable Methodology to Define the Number of Ads to Maximize ROAS

by Jesús Romero Leguina, Ángel Cuevas Rumin, Rubén Cuevas Rumin
Published 2021-07-01

Digital Marketing Attribution: Understanding the User Path

by Jesús Romero Leguina, Ángel Cuevas Rumín, Rubén Cuevas Rumín
Published 2020-11-01

Malvertising in Facebook: Analysis, Quantification and Solution

by Aritz Arrate, José González-Cabañas, Ángel Cuevas, Rubén Cuevas
Published 2020-08-01

Digital Contact Tracing: Large-Scale Geolocation Data as an Alternative to Bluetooth-Based Apps Failure

by José González-Cabañas, Ángel Cuevas, Rubén Cuevas, Martin Maier
Published 2021-05-01

Measuring the Global Recursive DNS Infrastructure: A View From the Edge

by Patricia Callejo, Ruben Cuevas, Narseo Vallina-Rodriguez, Angel Cuevas Rumin
Published 2019-01-01

Quantifying the Economic and Cultural Biases of Social Media through Trending Topics.

by Juan Miguel Carrascosa, Ruben Cuevas, Roberto Gonzalez, Arturo Azcorra, David Garcia
Published 2015-01-01

Is Blockchain Ready to Revolutionize Online Advertising?

by Matti Antero Parssinen, Mikko Kotila, Ruben Cuevas Rumin, Amit Phansalkar, Jukka Manner
Published 2018-01-01

Large-Scale Analysis of User Exposure to Online Advertising on Facebook

by Aritz Arrate Galan, Jose Gonzalez Cabanas, Angel Cuevas, Maria Calderon, Ruben Cuevas Rumin
Published 2019-01-01