Showing 1 - 2 results of 2 for search 'Renee B. Kim', query time: 0.09s Refine Results
  1. 1
    The effect of country of origin on consumer-based brand equity (CBBE) of Colombian consumers: An empirical investigation of Samsung vs. Huawei brands
    by Renee B. Kim, Yan Chao
    Published 2018-09-01
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    Article
  2. 2
    Effects of brand experience, brand image and brand trust on brand building process: The case of Chinese millennial generation consumers
    by Renee B. Kim, Yan Chao
    Published 2019-09-01
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    Article
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