Brand Personality Dimensions in the Brazilian Context

by Karlan Muller Muniz, Renato Zancan Marchetti
Published 2012-04-01

An Analysis of the Hierarchy of Goals that Guides the Consumer’s Decision to Attend Shopping Malls: a Contrast Between Men and Women

by Silvana Taschek Hastreiter, Renato Zancan Marchetti
Published 2016-01-01

Marketing Strategy Process: analyzing the sequential relationships among its strategic activities

by Lucas Lira Finoti, Ana Maria Machado Toaldo, Loise Cristina Schwarzbach, Renato Zancan Marchetti
Published 2019-11-01

Avaliação da qualidade do relacionamento e a pré-disposição de troca entre operadoras de telefonia celular

by Eliane Cristine Francisco Maffezzolli, Paulo Henrique Muler Prado, Wesley Vieira da Silva, Renato Zancan Marchetti
Published 2011-01-01

IDENTIFICAÇÃO DE NICHOS DE MERCADO A PARTIR DA ANÁLISE DO ORÇAMENTO FAMILIAR DA POPULAÇÃO DE BAIXA RENDA

by Francisco Carlos Carvalho de Melo, José Anízio Rocha de Araújo, Vicente Lima Crisóstomo, Renato Zancan Marchetti
Published 2017-07-01

Dimensões de Brand Experience no contexto brasileiro

by Simone Gurgel de Brito, Adriana Martins de Oliveira, Liana Holanda Nepomuceno Nobre, Álvaro Fabiano Pereira de Macêdo, Renato Zancan Marchetti
Published 2017-03-01

The Mediator Role of Sales Force Management Capability on the Relation between Market Orientation and Financial Performance

by Graziela Perretto Rodrigues, Cecília Souto Maior de Brito, Renata Bárbara Moreno, Ana Maria Machado Toaldo, Paulo Henrique Muller Prado, Renato Zancan Marchetti
Published 2020-04-01