Organizational buying behavior: An integrated model

by Rakić Beba
Published 2002-01-01

Global market and consumers

by Rakić Beba
Published 2003-01-01

The market power of digital consumers in 24/7/365 connected world

by Rakić Mira, Rakić Beba
Published 2019-01-01

Integral marketing auditing: Basic features

by Rakić Mira, Rakić Beba
Published 2006-01-01

Holistic implementation of knowledge of the marketing ambassadors

by Rakić Beba, Rakić Mira
Published 2014-01-01

Integrated marketing communications paradigm in digital environment: The five pillars of integration

by Rakić Beba, Rakić Mira
Published 2014-01-01

Globalization of markets and global consumers' paradox

by Rakić Beba, Rakić Mira
Published 2016-01-01

Who has the power in digital marketing: Customer or content?

by Rakic Beba, Rakic Mira
Published 2014-01-01

Encouraging consumer ethnocentrism in the function of domestic foodstuffs consumption

by Rakić Mira, Rakić Beba, Stanojević Ljiljana
Published 2019-01-01