A Methodology for Evaluating the Efficiency of the Enterprise’s Marketing Activities

by Pivavar Iryna V., Ponomarenko Oleksandr O., Lisna Iryna F.
Published 2019-09-01

The Strategic Planning in Terms of the Enterprise’s Marketing Potential

by Koval Tetiana O., Ponomarenko Oleksandr O., Yakhkind Viktoriia P.
Published 2017-10-01

Marketing Research and Marketing Planning at Macro and Micro Levels

by Lisna Iryna F., Pivavar Iryna V., Ponomarenko Oleksandr O.
Published 2018-11-01

Estimating the Marketing Potential of Enterprise and Substantiating the Measures for Its Increase

by Ponomarenko Oleksandr O., Pyvavar Iryna V., Lisna Iryna F.
Published 2021-01-01