THE EFFECTS OF AMBIENT SCENT ON CONSUMER BEHAVIOR: A REVIEW OF THE LITERATURE

by OLAHUT Meda Roxana, PLAIAS Ioan
Published 2013-07-01

SCHEMA CONGRUITY – A BASIS FOR EVALUATING AMBIENT ADVERTISING EFFECTIVENESS

by Jurca Maria Alina, Plăiaș Ioan
Published 2013-07-01

COMPETENCES ACQUIRED BY GRADUATES THROUGH MARKETING HIGHER EDUCATION - FINDINGS FROM THE EMPLOYERS PERSPECTIVE

by Plaias Ioan, Pop Ciprian Marcel, Dabija Dan Cristian, Babut Raluca
Published 2011-12-01