The Art of Survival: Tourism Businesses in Thailand Recovering from COVID-19 through Brand Management

by Siwarit Pongsakornrungsilp, Pimlapas Pongsakornrungsilp, Vikas Kumar, Bhuritt Maswongssa
Published 2021-06-01

Co-Creating a Sustainable Regional Brand from Multiple Sub-Brands: The Andaman Tourism Cluster of Thailand

by Siwarit Pongsakornrungsilp, Pimlapas Pongsakornrungsilp, Theeranuch Pusaksrikit, Pimmada Wichasin, Vikas Kumar
Published 2021-08-01