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Paulo RIBEIRO-CARDOSO
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Paulo RIBEIRO-CARDOSO
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Paulo RIBEIRO-CARDOSO
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1
Campañas de prevención del cáncer en el contexto de la Publicidad de Servicio Público: un análisis de los mensajes y de los recursos creativos.Campanhas de prevenção do cancro no c...
by
Maria van Schoor
,
Paulo
Ribeiro
Cardoso
Published 2011-01-01
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Article
2
Recordação e Atitudes dos Condutores em Face das Campanhas Publicitárias de Prevenção Rodoviária em Portugal – Uma Abordagem Exploratória
by
Manuel José Fonseca
,
Paulo
Ribeiro
Cardoso
Published 2010-10-01
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Article
3
Portuguese road safety campaigns: an analysis of its influence
by
Manuel José Fonseca
,
Paulo
Ribeiro
Cardoso
Published 2012-09-01
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Article
4
Portuguese Consumers’ Green Purchase Behavior: An Analysis of its Antecedents and a Proposal of Segmentation
by
Paulo
Ribeiro
Cardoso
,
Maria van Schoor
Published 2017-06-01
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Article
5
¿Qué hace que un anuncio sea atractivo? Análisis de los formatos creativos en publicidad desde la perspectiva de los consumidores portugueses What makes an ad enjoyable? Analysing...
by
Elsa-Simões-Lucas FREITAS
,
Paulo
RIBEIRO
-
CARDOSO
Published 2012-07-01
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Article
6
Fashion opinion leadership, innovativeness, and attitude toward advertising among Portuguese consumers//Liderazgo de opinión, innovación y actitud de los consumidores de moda portu...
by
Paulo
Ribeiro
Cardoso
,
Sandrina Teixeira
,
Ana Luísa Santos
Published 2016-07-01
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Article
7
O papel da música nos anúncios publicitários
by
Paulo
Ribeiro
Cardoso
,
Nelson Gomes
,
Elsa Simões Lucas Freitas
Published 2010-05-01
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Article
8
Atitudes dos jovens portugueses face à publicidade contemporânea: uma análise das caraterísticas e dos efeitos do fenómeno publicitário
by
Paulo
Ribeiro
Cardoso
,
Elsa Simões Lucas Freitas
,
Clara Pereira Lopes
Published 2017-01-01
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Article
9
Atitudes dos jovens portugueses face à publicidade contemporânea: uma análise das caraterísticas e dos efeitos do fenómeno publicitário
by
Paulo
Ribeiro
Cardoso
,
Elsa Simões Lucas Freitas
,
Clara Pereira Lopes
Published 2017-03-01
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Article
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