BRAND COMMUNICATION ON SOCIAL NETWORKS

by Otilia-Elena PLATON
Published 2015-07-01

THE EVOLUTION OF E-COMMERCE IN ROMANIA

by Otilia-Elena PLATON
Published 2017-05-01

An Analysis of the Social Media Presence of the Brands

by OTILIA-ELENA PLATON
Published 2014-05-01

An Exploratory Study Regarding the Brand-Consumer Relationship in Social Media

by OTILIA-ELENA PLATON
Published 2015-05-01

CONSUMER OPINIONS TOWARDS ONLINE MARKETING COMMUNICATION AND ADVERTISING ON SOCIAL NETWORKS

by GHEORGHE ORZAN, OTILIA-ELENA PLATON
Published 2012-05-01

THEORETICAL FEATURES REGARDING THE EVOLUTION OVER TIME OF THE MAIN COMMUNICATION MODELS USED FOR THE STUDY OF MASS COMMUNICATION

by Irina IOSUB, Otilia-Elena PLATON
Published 2016-06-01

Identification of the Reasons for Buying and Consuming BIO Products by the Romanian Consumers

by Raluca-Giorgiana Chivu, Otilia-Elena Platon
Published 2019-01-01

Analysis of Nutritional Principles Addressed and Nutrition in Romanians: A Case Study

by RALUCA-GIORGIANA CHIVU, OTILIA-ELENA PLATON
Published 2019-12-01

ETHNOMARKETING - A NEW PARADIGM THAT REFLECTS MARKETING’S CONCERN FOR THE CULTURAL DIMENSION OF THE MARKET

by MIRELA-CRISTINA VOICU, ALINA-MIHAELA BABONEA, OTILIA-ELENA PLATON
Published 2012-05-01

THE PROTECTION OF THE CONSUMERS’ RIGHTS REGARDING ONLINE MISLEADING AND COMPARATIVE ADVERTISING IN THE CONTEXT OF THE EUROPEAN UNION STRATEGY

by GHEORGHE ORZAN, OTILIA -ELENA PLATON, IRINA IOSUB, VALENTINA-DANIELA CONSTANTIN
Published 2014-05-01