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Othman, B.J
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Othman, B.J
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What makes a non-muslim purchase halal food in a muslim country? An application of theory of planned behaviour
by
Ahmad, H.
,
Damit, D.H
,
Harun, A.
,
Martin, D.
,
Othman, B.
,
Othman
,
B.J
Published 2019
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Related Subjects
Attitude
Halal food
Non-Muslim consumer
Perceived behavioural control
Repurchase intention
Subjective norm
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