THE USE OF RELEVANT FACTORS FOR CONSUMERS IN DESIGNING A COMMUNICATIONAL MESSAGE

by Olimpia OANCEA
Published 2014-06-01

ANALYZING THE CONSUMER PROFILING FOR IMPROVING EFFORTS OF INTEGRATED MARKETING COMMUNICATION

by Olimpia OANCEA, Mihaela DIACONU, Amalia DUTU
Published 2014-06-01

THE CORPORATE SOCIAL RESPONSIBILITY- AN IMPORTANT ASPECT FOR CONSUMERS

by Victoria-Mihaela BRÎNZEA, Olimpia OANCEA, Marinela BĂRBULESCU
Published 2014-06-01

THE CONSUMER BEHAVIOR UNDER THE PANDEMIC UNCERTAINTY: ANALYSIS OF THE EMPIRICAL FINDINGS IN GLOBAL CONTEXT

by Amalia DUTU, Mihaela DIACONU, Daniela PIRVU, Olimpia OANCEA, Mihaela BRINZEA
Published 2020-12-01