Low Cost Strategy as a Remedial Prescription for Resuscitating Nigeria’s Ailing Domestic Airline Industry: The customers’ perspective

by Oladipupo Folorunsho Ajeyalemi, Adeniyi Damilola Olarewaju
Published 2020-05-01

An Assessment of Consumer Perception of the Brand Personality of Globacom, Nigeria

by Oladipupo Folorunsho Ajeyalemi, Bolajoko Nkemdillim Dixon-Ogbechie
Published 2020-08-01

A Review of the Use of Aaker’s Methodology within the Brand Personality Construct: A Review of Extant Literature

by Oladipupo Folorunsho Ajeyalemi, Bolajoko Nkemdilim Dixon-Ogbechie
Published 2020-04-01