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The role of social media marketing, entertainment, customization, trendiness, interaction and word-of-mouth on purchase intention: An empirical study from Indonesian smartphone con...

by Oscarius Yudhi Ari Wijayaa, Sulistiyanib Sulistiyanib, Juliani Pudjowatic, Theresia Siwi kartikawatid, Ninik Kurniasih, Agus Purwanto
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