El valor percibido y la confianza como antecedentes de la intención de compra online: el caso colombiano

by Nathalie Peña García
Published 2014-06-01

Emoción y razón: el efecto moderador del género en el comportamiento de compra online

by Nathalie Peña-García, Irene Gil-Saura, Augusto Rodríguez-Orejuela
Published 2018-06-01

Co-Creation of Value and Customer Experience: An Application in Online Banking

by Nathalie Peña-García, Mauricio Losada-Otálora, Jorge Juliao-Rossi, Augusto Rodríguez-Orejuela
Published 2021-09-01

Purchase intention and purchase behavior online: A cross-cultural approach

by Nathalie Peña-García, Irene Gil-Saura, Augusto Rodríguez-Orejuela, José Ribamar Siqueira-Junior
Published 2020-06-01

The Role of Brand Commitment in the Retail Sector: The Relation with Open Innovation

by Jose Ribamar Siqueira, Nathalie Peña-García, Enrique ter Horst, German Molina, Monica Villamil
Published 2021-06-01