The impact of TV channel design on emotion and brand personality

by Nabil Mzoughi, Héla Ayed
Published 2008-12-01

Does Social Risk Amplification Theory Explain the Resistance to COVID-19 Geo-Localization Applications?

by Mohamed Nabil Mzoughi, Karim Garrouch
Published 2021-08-01

Customers’ evaluations after a bank renaming: effects of brand name change on brand personality, brand attitudes and customers’ satisfaction

by Wafa M’Sallem, Nabil Mzoughi, Olfa Bouhlel
Published 2009-11-01