Mores of the customer base for ecotourism industry: Development and validation of a new measurement scale.

by Shahid Bashir, Muddasar Ghani Khwaja, Asif Mahmood
Published 2021-01-01

Can Narrative Advertisement and eWOM Influence Generation Z Purchase Intentions?

by Sidra Tabassum, Muddasar Ghani Khwaja, Umer Zaman
Published 2020-11-01

Examining the Effects of eWOM, Trust Inclination, and Information Adoption on Purchase Intentions in an Accelerated Digital Marketing Context

by Muddasar Ghani Khwaja, Saqib Mahmood, Umer Zaman
Published 2020-10-01

THE IMPACTS OF QUALITY MANAGEMENT ON CUSTOMER FOCUS IN THE BEVERAGES INDUSTRY

by Muddasar Ghani Khwaja, Saqib Mahmood, Ahmad Jusoh
Published 2020-03-01

Extension of planned behavioral theory to consumer behaviors in green hotel

by Shahid Bashir, Muddasar Ghani Khwaja, Jamshid Ali Turi, Hira Toheed
Published 2019-12-01

Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image

by Shahid Bashir, Muddasar Ghani Khwaja, Yasir Rashid, Jamshid Ali Turi, Tariq Waheed
Published 2020-08-01