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Mohd Farid, Nur Amira
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Mohd Farid, Nur Amira
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Green marketing and its effect on consumers' purchase behaviour: an empirical analysis / Norsiah Ahmad ... [et al.]
by
Ahmad, Norsiah
,
Ghazali, Norfazlina
,
Abdullah, Mohamad Fariz
,
Nordin, Raslan
,
Mohd Nasir, Intan Najihah
,
Mohd
Farid
,
Nur
Amira
Published 2020
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Related Subjects
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Environmental aspects. Green marketing
Market segmentation. Target marketing
Purchasing. Selling. Sales personnel. Sales executives
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