Consumers can make decisions in as little as a third of a second

by Milica Milosavljevic, Christof Koch, Antonio Rangel
Published 2011-08-01

The Drift Diffusion Model can account for the accuracy and reaction time of value-based choices under high and low time pressure

by Milica Milosavljevic, Jonathan Malmaud, Alexander Huth, Christof Koch, Antonio Rangel
Published 2010-10-01