The power of putting a label on it: Green labels weigh heavier than contradicting product information for consumers’ purchase decisions and post-purchase behavior

by Ulf J. J. Hahnel, Ulf J. J. Hahnel, Oliver eArnold, Michael eWaschto, Liridon eKorcaj, Karen eHillmann, Damaris eRoser, Hans eSpada
Published 2015-09-01