Analyzing and Testing Viewability Methods in an Advertising Network

by Marta Exposito-Ventura, Jose A. Ruiperez-Valiente, Jordi Forne
Published 2020-01-01

A Survey of the Role of Viewability Within the Online Advertising Ecosystem

by Marta Exposito-Ventura, Jose A. Ruiperez-Valiente, Javier Parra-Arnau, Jordi Forne
Published 2021-01-01