List of Hollyoaks characters introduced in 1999

Adam Morgan, played by David Brown, made his first on screen appearance in February 1999. Adam is introduced as part of the Morgan family, consisting of parents Andy Morgan (Ross Davidson) and Sue Morgan (Eve White) and children Adam, Luke Morgan (Gary Lucy), Beth Morgan (Elizabeth O'Grady) and Zara Morgan (Kelly Greenwood).

Adam is introduced as the enigmatic new lifeguard at the local college swimming pool. Adam has a fling with Jasmine Bates (Elly Fairman), before beginning a relationship with Kerri, his Australian girlfriend. Kerri asks Adam to move to Australia with her, but he decides to stay in the village and finish his degree. Adam then dates fresher Geri Hudson (Joanna Taylor), before starting a relationship with Izzy Cornwell (Elize du Toit) after saving her drowning. They split when she discovers that he has cameras set up in Tony Hutchinson's (Nick Pickard) house for a college project, although Adam tries to reconcile with Izzy. Adam's friend, Jamie Nash (Stefan Booth), arrives and stays with the Morgans. At New Year's, the family are shocked to discover Jamie and Mandy Richardson (Sarah Jayne Dunn) having sex on their sofa. Sue ejects Jamie from the house.

Adam grows frustrated with Mandy's treatment of the family and confronts her. They get in Mandy's car and Mandy drives quickly; they argue and Mandy tries to get Adam to leave the car. Mandy loses control of the car and they drive off a hill, landing on a railway. Mandy survives the crash with minor injuries, but while Adam survives, he is told that he may be paralysed. Adam starts to use a wheelchair. Beth confides in Adam that she has been raped by Scott Anderson (Daniel Hyde). Adam supports Beth through their trial and is annoyed when Scott is acquitted. Adam becomes moody, arrogant, and frustrated due to his paralysis. He visits Luke in Canada and when he returns, he has movement in his legs.

After reconciling with Mandy, they begin a secret relationship. Luke, who had a relationship with Mandy, returns for Andy and Sue's wedding. Mandy realises that she still has feelings for Luke and they have sex. Luke discovers that Mandy and Adam are in a relationship and Adam realises that Mandy and Luke had sex; they both dump Mandy. Luke returns to Canada and Andy enters the final year of his degree. Jamie dies and Adam comforts his girlfriend, Becca Hayton (Ali Bastian). They kiss and Becca agrees to start a relationship on the condition that it is slow. They eventually move in together. Adam completes his degree, starts to take his first steps following the accident, and is offered a job in New York. Adam wants to move, although Becca wants to stay in Hollyoaks village; he eventually decides to move to New York to pursue his dream of becoming a director. Provided by Wikipedia