The Theory and Practice of Customer Loyalty Management and Customer Focus in the Enterprise Activity

by Elena M. Kiseleva, Marina L. Nekrasova, Marina A. Mayorova, Marina N. Rudenko, Vadim S. Kankhva
Published 2016-07-01

Marketing Management as the Realization Process of Research, Production and Sale Activity of the Enterprise

by Vasiliy S. Kireev, Marina L. Nekrasova, Ekaterina V. Shevchenko, Irina E. Alpatskaya, Sergey A. Makushkin, Elena V. Povorina
Published 2016-07-01