Strategic Channel Management of Saint Bernhard Winery: Direct Versus Indirect Sales

by Marc Dressler
Published 2018-02-01

Strategic Channel Management of Saint Bernhard Winery: Direct Versus Indirect Sales

by Marc Dressler
Published 2018-02-01

Prosumers in the wine market: An explorative study

by Marc Dressler
Published 2016-06-01

Strategic Channel Management of Saint Bernhard Winery: Direct Versus Indirect Sales

by Marc Dressler
Published 2018-02-01

The German Wine Market: A Comprehensive Strategic and Economic Analysis

by Marc Dressler
Published 2018-11-01

The Value of Consistency: Portfolio Labeling Strategies and Impact on Winery Brand Equity

by Marc Dressler, Ivan Paunovic
Published 2021-01-01

A Typology of Winery SME Brand Strategies with Implications for Sustainability Communication and Co-Creation

by Marc Dressler, Ivan Paunovic
Published 2021-01-01

Not All Wine Businesses Are the Same: Examining the Impact of Winery Business Model Extensions on the Size of Its Core Business

by Marc Dressler, Ivan Paunovic
Published 2021-09-01

Sensing Technologies, Roles and Technology Adoption Strategies for Digital Transformation of Grape Harvesting in SME Wineries

by Marc Dressler, Ivan Paunovic
Published 2021-04-01

Reaching for Customer Centricity—Wine Brand Positioning Configurations

by Marc Dressler, Ivan Paunovic
Published 2021-05-01

Developing a Competitive and Sustainable Destination of the Future: Clusters and Predictors of Successful National-Level Destination Governance across Destination Life-Cycle

by Ivan Paunović, Marc Dressler, Tatjana Mamula Nikolić, Sanja Popović Pantić
Published 2020-05-01